Bang Holdings Corp. (OTCQB: BXNG), a digital advertising company that provides brand management, cannabis related digital content and influencer-based marketing primarily to the cannabis industry, today revealed its end of year business update and revised outlook from its Chairman and Chief Executive Officer Steve Berke.
“Dear Fellow Shareholders:
2016 has been a year of growth for Bang Holdings Corp. and our wholly owned subsidiary, Bang Digital Media
With this being an important election year for cannabis and the nation, BDM saw average monthly content views of more than 94 million - an increase of 200% - during the month leading up to the election. Four states, including Florida, voted to legalize medical marijuana, and four more states voted to legalize for adult recreational use - including California, which is expected to see a legal cannabis market in excess of $6 Billion by 2020.
BDM’s growth of both its social network and content views exceeded the mid-year projections previously made for this pair of KPIs (key performance indicators.)
Bang Digital Media Monetization on Schedule
The results of our organic marketing efforts in the marijuana space have us receiving weekly inquiries into Bang Digital Media services and products – which we believe puts us in a strong position to begin monetizing our platform in 2017.
Company Develops First Digital Social Influencer
BDM achieved what we believe to be a tech breakthrough in October. By selling products directly to the public and negotiating with them on price, The Donald Bot became the world’s first Digital Social Influencer or “DSI” to make deals with people who had no idea they were speaking with an artificial intelligence chatbot. During the experiment, which consisted of 1,071 attempts to pitch live humans, the chatbot achieved a closing ratio of 5.6% - well above the ratio of most marketing methods.
Bang will continue to lead the way with this technology in 2017 and relentlessly seek innovative ways to get our client’s message to their customers.
Relocated to the Epicenter of Ganjapreneurialism
Finally, while maintaining our South Florida office, Bang Digital Media relocated its headquarters to Denver, Colorado in August. This move was a year in the making as BDM decided it advantageous to be located in the epicenter of U.S. cannabusiness. So far, this move has been a great decision that has enabled us to become more involved with the Denver business community.
To summarize, Team Bang is proud of the progress we have made in 2016. Along with Forbes and Newsweek, Bang’s progress was covered by Buzzfeed, the Huffington Post, Bloomberg, Quartz, PC Magazine, Adweek, CNN, and was featured on the front page of the Miami Herald. Furthermore, our digital content has been viewed more than 500 million times by those in our network and beyond. Ultimately, we look forward to accelerating our growth in 2017 as we move into the exciting next stage of monetizing the beta version of our platform.
Chairman and CEO
About Bang Holdings Corporation
Bang Holdings Corporation (OTCQB:BXNG), through its subsidiary Bang Digital Media, innovates and utilizes new Advertising-Technologies to help cannabis brands connect to cannabis consumers. Through their original content, digital channels, and influencer-based marketing platform, Bang Digital Media enables cannabis brands to bypass a restrictive mainstream advertising system to reach cannabis consumers directly. For more information, please visit our website.
Certain matters discussed in this press release may contain statements, estimates and projections that involve risks and uncertainties in Bang Holdings Corporation’s business that may cause actual results to differ materially from those anticipated by the statements made herein. Such statements, estimates and projections constitute forward-looking statements within the meaning of the federal securities laws. Bang Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements. No representations or warranties are made as to the accuracy of such forward-looking statements or whether any of the projections included herein will be realized.